Job Description
Are you a visionary Digital Marketing leader ready to shape the future? Catalyst Marketing Group, a dynamic and rapidly expanding agency in the heart of New York City, is searching for an exceptional Senior Digital Marketing Manager to join our innovative team. We're not just running campaigns; we're crafting experiences, driving conversions, and building brands that resonate globally.
As our Senior Digital Marketing Manager, you will be at the forefront of our client strategies, leading diverse teams to deliver impactful, data-driven results across multiple digital channels. This is an unparalleled opportunity for a strategic thinker and hands-on leader who thrives in a fast-paced environment and is passionate about pushing the boundaries of digital excellence. If you're looking to make a significant impact, grow your career, and work alongside some of the brightest minds in the industry, Catalyst Marketing Group is where you belong.
We offer a collaborative culture, continuous learning opportunities, competitive compensation, and a comprehensive benefits package designed to support your professional and personal well-being. Join us and help define the next generation of digital success!
Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies across SEO, SEM, social media, email, content marketing, and display advertising.
- Lead and mentor a team of digital marketing specialists, fostering a culture of high performance, innovation, and continuous improvement.
- Oversee the planning, execution, and optimization of all digital campaigns, ensuring alignment with client objectives and ROI targets.
- Utilize advanced analytics tools to monitor campaign performance, identify key trends, and provide actionable insights for optimization.
- Manage digital marketing budgets, allocate resources effectively, and ensure maximum efficiency and return on investment.
- Stay abreast of emerging digital marketing trends, technologies, and best practices to maintain competitive advantage.
- Collaborate cross-functionally with sales, creative, and development teams to ensure integrated and cohesive marketing initiatives.
- Present campaign strategies, performance reports, and market insights to clients and senior leadership.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
- 5+ years of progressive experience in digital marketing, with at least 2 years in a leadership or senior management role.
- Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
- Expert-level proficiency in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, X), email marketing platforms, and content management systems.
- Strong analytical skills with expertise in Google Analytics, Google Tag Manager, and other data visualization tools.
- Demonstrated ability to lead, motivate, and develop high-performing marketing teams.
- Exceptional communication, presentation, and interpersonal skills with the ability to articulate complex strategies to diverse audiences.
- Certification in Google Ads, Google Analytics, HubSpot, or similar platforms is a significant plus.