Job Description
Join our award-winning digital team at GrowthForge Analytics where innovation meets conversion. We're seeking a strategic Digital Marketing Manager to architect and execute cutting-edge campaigns that captivate audiences and accelerate revenue. This hybrid role requires a blend of creative vision and analytical rigor to transform data into actionable growth strategies. You'll lead cross-functional initiatives, own the digital marketing funnel, and drive measurable ROI across B2B and B2C verticals. Our collaborative environment fosters continuous learning, with dedicated resources for certifications and industry conferences. If you're passionate about leveraging emerging technologies like AI-driven personalization and omnichannel attribution, this is your opportunity to shape the future of digital engagement.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO/SEM, email automation, social media, and paid channels
- Analyze campaign performance using Google Analytics 4, Adobe Analytics, and marketing automation platforms
- Lead A/B testing frameworks for landing pages, CTAs, and email sequences to optimize conversion rates
- Manage $500K+ annual media budget with ROI-focused allocation across paid platforms
- Collaborate with UX/UI designers to create conversion-optimized user journeys
- Present performance dashboards to C-suite stakeholders with actionable insights
- Mentor junior marketers and conduct quarterly training on emerging digital tools
Qualifications
- 5+ years in digital marketing with proven experience managing multi-channel campaigns
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation (HubSpot/Marketo)
- Certified in Google Ads, Google Analytics, and/or HubSpot Marketing
- Expertise in A/B testing methodologies and conversion rate optimization frameworks
- Strong data visualization skills with experience in Tableau or Power BI
- Experience managing budgets exceeding $300K with documented ROI improvements
- Portfolio demonstrating successful campaign launches with measurable results
- Bachelor's degree in Marketing, Business, or related field