Job Description
Are you a data-driven strategist looking to scale high-growth brands? GrowthScale Digital is seeking a Senior Digital Marketing Manager to lead our performance marketing initiatives. You will be responsible for end-to-end campaign architecture, budget optimization, and driving aggressive ROI across multi-channel digital ecosystems. This is a high-impact role for a marketer who thrives on analytics and creative execution.
Join a team that values innovation, autonomy, and professional growth in the heart of San Francisco.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies (SEM, Paid Social, SEO, Email).
- Manage and optimize high-budget ad campaigns across Google Ads, Meta, and LinkedIn.
- Lead A/B testing frameworks to improve conversion rates and customer acquisition costs.
- Collaborate with the creative team to produce high-performing ad assets and landing pages.
- Analyze weekly performance reports and provide actionable insights for stakeholders.
- Manage external agency partners and cross-functional project workflows.
- Scale lifecycle marketing initiatives to increase customer lifetime value.
Qualifications
- 5+ years of experience in performance-based digital marketing.
- Proven track record of managing monthly advertising budgets exceeding $50k.
- Advanced proficiency in Google Analytics 4, Tag Manager, and CRM tools like HubSpot or Salesforce.
- Expertise in search intent analysis and social media algorithmic nuances.
- Strong analytical mindset with the ability to interpret complex data sets.
- Excellent communication and leadership skills with a collaborative mindset.
- Bachelor’s degree in Marketing, Communications, or a related quantitative field.