Job Description
Are you a data-driven storyteller ready to scale global brands? GrowthScale Digital is seeking a visionary Senior Digital Marketing Manager to lead our high-performance marketing initiatives. In this role, you will craft multi-channel strategies that drive measurable growth, optimize conversion funnels, and redefine our digital presence.
We are looking for a tactical leader who balances creative intuition with rigorous analytical discipline to deliver exceptional ROI.
Responsibilities
- Develop and execute comprehensive multi-channel digital marketing strategies across SEO, SEM, social, and email.
- Manage end-to-end performance marketing budgets, ensuring optimal CAC and high conversion rates.
- Collaborate with content and design teams to create high-converting assets for landing pages and ad campaigns.
- Conduct deep-dive data analysis to track campaign performance, providing actionable insights to leadership.
- Drive A/B testing frameworks across all digital touchpoints to continuously improve user journeys.
- Lead and mentor a team of marketing specialists to foster a culture of innovation and excellence.
Qualifications
- 5+ years of experience in digital marketing, preferably within a fast-paced agency or B2B SaaS environment.
- Proven expertise in Google Analytics, Search Console, and leading marketing automation platforms (e.g., HubSpot, Marketo).
- Deep technical understanding of paid media ecosystems (Google Ads, LinkedIn Ads, Meta Ads).
- Strong analytical mindset with the ability to translate complex data into clear, strategic narratives.
- Exceptional project management skills and ability to manage multiple high-stakes projects simultaneously.
- Bachelor's degree in Marketing, Communications, Business, or a related field.