Job Description
Join InnovateTech Solutions as a Senior Digital Marketing Manager and lead our next-generation digital transformation. We're seeking a visionary strategist to drive explosive growth through innovative campaigns and data-driven decisions. You'll own our full marketing funnel, from brand storytelling to conversion optimization, in a fast-paced environment where creativity meets analytics. If you're passionate about leveraging cutting-edge tools to disrupt markets and build lasting customer relationships, this is your moment to make an impact.
Responsibilities
- Develop and execute multi-channel digital marketing strategies (SEO, SEM, social, email, content)
- Lead A/B testing and optimization campaigns to improve CTR, conversion rates, and ROI
- Manage $2M+ annual marketing budget with rigorous performance tracking
- Analyze complex data sets using Google Analytics 4, Adobe Analytics, and BI tools
- Collaborate with product teams to align marketing initiatives with business goals
- Mentor junior marketers and foster data-driven culture
Qualifications
- 8+ years digital marketing experience with 3+ in leadership roles
- Proven expertise in scaling SaaS or tech industry growth
- Advanced proficiency in marketing automation (HubSpot/Marketo) and analytics platforms
- Strong understanding of CRO principles and funnel architecture
- Experience managing cross-functional teams and external agencies
- Google Analytics/Advertising, Meta Blueprint, and HubSpot certifications
- Portfolio demonstrating campaign-driven revenue growth