Job Description
Join Nexus Digital Group's award-winning marketing team as we redefine digital excellence in the heart of Austin's tech corridor. We're seeking a visionary Senior Digital Marketing Manager to architect and execute multi-channel strategies that drive explosive growth for our SaaS portfolio. This hybrid role blends data-driven precision with creative storytelling in a fast-paced, innovation-first environment.
Responsibilities
- Develop and implement end-to-end digital marketing campaigns across SEO, PPC, social media, and email marketing channels
- Leverage analytics tools (Google Analytics, SEMrush) to optimize conversion funnels and maximize ROI
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences
- Collaborate with product teams to create compelling content that drives user acquisition
- Manage $500K+ annual marketing budget with quarterly performance reporting
- Mentor junior marketers and cross-functional teams on digital best practices
Qualifications
- 5+ years of digital marketing experience with proven campaign management success
- Expertise in Google Ads, Facebook Ads Manager, and marketing automation platforms
- Strong analytical skills with ability to translate data into actionable insights
- Certification in Google Analytics or HubSpot preferred
- Experience scaling B2B SaaS growth in competitive markets
- Portfolio showcasing 3+ successful digital transformation projects
- Bachelor's degree in Marketing, Communications, or related field