Job Description
Join GrowthTech Innovations as our Senior Digital Marketing Manager and lead transformative digital campaigns that drive exponential growth. We're a dynamic tech startup revolutionizing SaaS solutions, and we need a visionary to amplify our market presence. You'll spearhead end-to-end digital strategies, harness cutting-edge analytics, and collaborate with cross-functional teams to deliver measurable ROI. Enjoy competitive compensation, flexible work arrangements, and opportunities to shape our marketing evolution.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email, and social channels
- Lead data-driven campaigns using Google Analytics, Adobe Analytics, and marketing automation tools
- Optimize conversion funnels and A/B test landing pages to maximize CRO
- Manage PPC budgets and drive qualified traffic through Google Ads and social advertising
- Analyze market trends and competitor landscapes to identify growth opportunities
- Collaborate with product and sales teams to align marketing initiatives with business goals
- Mentor junior marketers and manage agency partnerships
Qualifications
- 8+ years of digital marketing experience with 3+ years in managerial roles
- Proven expertise in SEO/SEM, Google Ads, and social media advertising
- Advanced proficiency in analytics platforms (Google Analytics, Adobe Analytics)
- Certifications in Google Ads, HubSpot, or similar platforms preferred
- Strong experience with marketing automation (Marketo, HubSpot, or Pardot)
- Exceptional data interpretation and ROI-driven decision-making skills
- Experience scaling B2B SaaS marketing campaigns
- Bachelor's degree in Marketing, Business, or related field