Job Description
Are you a data-driven marketer with a passion for scaling high-growth brands? GrowthScale Dynamics is looking for a strategic Digital Marketing Manager to lead our multi-channel acquisition efforts. You will be responsible for defining our global digital footprint, optimizing conversion funnels, and managing significant performance marketing budgets.
We are seeking a visionary leader who thrives in a fast-paced environment and excels at translating complex data into actionable growth strategies.
Responsibilities
- Develop and execute comprehensive multi-channel digital strategies to drive brand awareness and lead generation.
- Manage and optimize high-budget PPC campaigns across Google Ads, LinkedIn, and Meta.
- Lead A/B testing initiatives across landing pages to improve conversion rates and CAC.
- Analyze performance metrics using GA4 and Looker Studio to provide executive-level insights.
- Collaborate with the creative team to produce high-performing ad assets and content.
- Oversee SEO strategy, including technical audits, keyword research, and backlink acquisition.
- Manage relationships with external agencies and marketing technology vendors.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 5+ years of experience in digital marketing, preferably within the B2B SaaS space.
- Expertise in managing complex advertising budgets exceeding $50k/month.
- Proficiency in Google Analytics 4, Google Ads, LinkedIn Campaign Manager, and Salesforce/HubSpot.
- Strong understanding of SEO best practices and content marketing lifecycles.
- Proven ability to manage cross-functional teams and external stakeholders.
- Exceptional analytical skills with a data-first mindset.