Job Description
Join TechNova Solutions as our Senior Digital Marketing Manager and lead transformative digital campaigns that redefine brand engagement in the tech space. We're seeking a strategic visionary to drive our omnichannel marketing efforts, optimize customer journeys, and scale our digital footprint. If you thrive at the intersection of creativity and data-driven strategy, this is your opportunity to shape the future of digital innovation.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Lead cross-functional teams to align marketing initiatives with sales objectives and product launches
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Optimize conversion funnels and A/B test landing pages to maximize ROI
- Manage $2M+ annual digital budget with rigorous performance tracking and forecasting
- Drive innovation in emerging channels like programmatic advertising and influencer marketing
- Present quarterly performance reports to C-suite stakeholders with actionable insights
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise in scaling digital campaigns across B2B and B2C markets
- Advanced certifications in Google Analytics, Google Ads, and HubSpot
- Mastery of marketing automation platforms (Marketo, Pardot) and CRM systems
- Strong analytical skills with ability to translate data into strategic recommendations
- Experience managing remote teams and cross-departmental collaboration
- Portfolio demonstrating successful campaign results and revenue impact
- Bachelor's degree in Marketing, Business, or related field