Job Description
We are seeking a visionary Senior Digital Marketing Manager to lead our growth strategy in the dynamic New York market. At Apex Innovations, we bridge the gap between creative storytelling and technical precision.
In this role, you will own the digital brand presence, drive lead generation, and optimize our customer acquisition funnels. You will be expected to think strategically while diving deep into data to uncover actionable insights.
What You Will Do:
- Oversee the entire digital marketing lifecycle from strategy to execution.
- Manage a budget of $500k+ annually across diverse channels.
- Lead A/B testing initiatives to optimize landing pages and conversion rates.
- Collaborate with the product team to develop go-to-market messaging.
- Build and mentor a high-performing marketing team.
Why Apply?
Join a forward-thinking company that values innovation, transparency, and professional growth. Enjoy competitive compensation, a hybrid work model, and the opportunity to work on high-impact projects.
Responsibilities
- Develop and execute comprehensive digital marketing strategies focusing on SEO, SEM, and content marketing.
- Analyze campaign performance data to report on ROI and adjust strategies in real-time.
- Lead the creation of high-impact visual assets and copywriting.
- Manage relationships with external vendors and agencies.
- Ensure brand consistency across all digital touchpoints.
- Stay ahead of industry trends and technological advancements in marketing.
Qualifications
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a management capacity.
- Proficiency in Google Analytics 4, HubSpot, and Salesforce.
- Strong understanding of HTML, CSS, and basic web development principles.
- Demonstrated ability to manage cross-functional projects and stakeholders.
- Exceptional analytical skills with a focus on data-driven decision making.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.