Job Description
Join our dynamic marketing team at Nexus Digital Solutions, where innovation meets execution. We're seeking a visionary Senior Digital Marketing Manager to architect and execute data-driven strategies that elevate our brand presence and drive measurable growth. In this pivotal role, you'll lead cross-functional initiatives, leverage cutting-edge analytics, and transform market insights into impactful campaigns. If you thrive in fast-paced environments and possess a passion for digital innovation, we invite you to shape the future of our brand's digital footprint.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead performance-driven campaigns with 20%+ YoY growth targets using A/B testing and multivariate analysis
- Manage $500K+ annual digital advertising budget with ROI optimization focus
- Analyze complex data sets using Google Analytics, Adobe Analytics, and marketing automation platforms
- Collaborate with creative teams to produce compelling content and visual assets
- Oversee CRM implementation and nurture strategies to increase customer lifetime value
- Stay ahead of industry trends and emerging technologies to maintain competitive advantage
Qualifications
- 7+ years progressive digital marketing experience with 3+ years in leadership roles
- Proven track record of scaling digital channels with measurable revenue impact
- Advanced proficiency in Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools
- Strong analytical skills with ability to translate data into actionable strategies
- Experience managing cross-functional teams and external agency partners
- BA/BS in Marketing, Business, or related field; MBA preferred
- Certifications in Google Analytics, HubSpot, or Meta Blueprint required