Job Description
Join InnovateTech Solutions as a Senior Digital Marketing Manager and lead our digital transformation in the heart of Silicon Valley. We're seeking a data-driven visionary to architect and execute cutting-edge marketing strategies that captivate global audiences. You'll collaborate with cross-functional teams to drive brand awareness, customer acquisition, and revenue growth in a fast-paced, tech-forward environment.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO/SEM, social media, email, and content marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing and optimization initiatives to maximize conversion rates and ROI
- Manage $2M+ annual digital marketing budget with precise allocation and forecasting
- Oversee content creation, including blog posts, whitepapers, and video campaigns
- Coordinate with product teams to align marketing initiatives with product launches
- Mentor junior marketing specialists and foster data-driven decision culture
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of progressive digital marketing experience with 3+ in leadership roles
- Proven expertise in scaling B2B/B2C digital campaigns across multiple channels
- Advanced proficiency in Google Analytics, Google Ads, HubSpot, and marketing automation tools
- Strong analytical skills with ability to translate data into actionable strategies
- Exceptional project management skills with experience managing cross-functional teams
- Portfolio demonstrating successful digital marketing campaigns with measurable results