Job Description
Join Nexus Digital Solutions as a Senior Digital Marketing Manager and lead our innovative marketing initiatives in the heart of Austin's thriving tech scene. We're seeking a visionary strategist to drive our digital growth through data-driven campaigns, cutting-edge SEO/SEM strategies, and compelling brand storytelling. You'll collaborate with cross-functional teams to execute integrated marketing plans that captivate audiences and deliver measurable ROI.
Our ideal candidate thrives in fast-paced environments, possesses deep expertise in digital marketing channels, and is passionate about leveraging emerging technologies to outperform competitors. At Nexus Digital Solutions, we foster a culture of creativity, collaboration, and continuous learning, offering competitive compensation and opportunities for professional growth.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing channels
- Lead performance marketing campaigns with a focus on conversion optimization and customer acquisition
- Analyze market trends and consumer behavior to identify growth opportunities and competitive insights
- Manage PPC budgets across platforms (Google Ads, Meta Ads) with strict ROI accountability
- Oversee content creation and distribution strategy to establish brand authority and thought leadership
- Implement and optimize marketing automation workflows for lead nurturing and retention
- Collaborate with sales and product teams to align marketing initiatives with business objectives
Qualifications
- 8+ years of progressive digital marketing experience with proven campaign success
- Advanced expertise in SEO/SEM, Google Analytics, and marketing automation tools (HubSpot/Marketo)
- Demonstrated ability to manage $500K+ annual marketing budgets with measurable ROI
- Strong analytical skills with experience in A/B testing, conversion rate optimization, and data visualization
- Proficiency in HTML/CSS, Google Ads, Meta Business Suite, and CRM platforms
- Experience managing cross-functional teams and external marketing vendors/agencies
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Portfolio showcasing successful digital marketing campaigns and results