Job Description
Join Nexus Innovations as a Senior Digital Marketing Manager and lead transformative digital campaigns that captivate audiences and drive exponential growth. We're seeking a strategic innovator to architect our omnichannel presence in the competitive tech landscape. This hybrid role offers the autonomy to revolutionize our marketing approach while collaborating with cross-functional teams to deliver measurable ROI. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape the future of digital marketing at an industry leader.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email, and social media channels
- Lead performance-driven campaigns that increase brand awareness, engagement, and conversion rates
- Analyze complex data using Google Analytics, Adobe Analytics, and marketing automation platforms
- Manage digital advertising budgets (>$500K) with continuous optimization for maximum ROI
- Collaborate with product teams to align marketing initiatives with product launches
- Oversee content creation strategy including blogs, whitepapers, and video marketing
- Report on KPIs to executive stakeholders using compelling data visualizations
Qualifications
- 8+ years of digital marketing experience with 3+ years in leadership roles
- Proven expertise in SEO/SEM, Google Ads, Facebook Ads Manager, and marketing automation
- Advanced proficiency in Google Analytics 4 and data visualization tools
- Strong portfolio demonstrating successful campaign results and revenue growth
- Certifications in Google Ads, Analytics, or HubSpot preferred
- Exceptional strategic thinking with ability to translate data into actionable insights
- Experience managing cross-functional teams and external vendors
- Bachelor's degree in Marketing, Communications, or related field