Job Description
Join our dynamic marketing team at NexusTech Innovations, a leading SaaS company revolutionizing digital experiences. We're seeking a visionary Senior Digital Marketing Manager to architect and execute cutting-edge campaigns that drive brand awareness, lead generation, and revenue growth. In this pivotal role, you'll leverage data-driven strategies to amplify our market presence in the competitive tech landscape. If you're passionate about transforming digital landscapes and thrive in fast-paced environments, this is your opportunity to make a significant impact.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead end-to-end campaign management from ideation to optimization and reporting
- Analyze performance metrics using Google Analytics, HubSpot, and Adobe Analytics to derive actionable insights
- Manage $500K+ annual marketing budget with ROI-focused allocation decisions
- Collaborate with product and sales teams to align marketing initiatives with business objectives
- Oversee A/B testing, conversion rate optimization, and user journey mapping
- Mentor junior marketers and foster a culture of continuous innovation
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 8+ years of progressive digital marketing experience with 3+ years in management
- Proven expertise in SEO/SEM, paid social advertising (Meta, LinkedIn), and marketing automation
- Certifications in Google Analytics, HubSpot, or Adobe required
- Exceptional analytical skills with ability to translate data into strategic recommendations
- Demonstrated success in scaling B2B SaaS marketing campaigns
- Strong project management skills with ability to manage multiple priorities
- Proficiency in marketing tech stack (Marketo, Salesforce, Tableau)