Job Description
We are seeking a visionary Senior Digital Marketing & Communications Manager to lead our brand narrative and drive growth in the competitive New York market. In this pivotal role, you will bridge the gap between creative storytelling and data-driven performance, ensuring our voice resonates with global audiences. You will manage a high-performing team and oversee all external communications, from high-level press releases to engaging social media content.
At Apex Innovations, we value innovation, transparency, and impact. You will have the autonomy to shape our marketing strategy while collaborating with cross-functional teams to deliver world-class campaigns that define our industry leadership.
Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with business objectives and drive lead generation.
- Oversee brand positioning, messaging, and creative direction across all digital touchpoints, including the website, social media, and email campaigns.
- Manage external communications, including press releases, media outreach, and stakeholder updates, ensuring a consistent brand voice.
- Analyze campaign performance using tools like Google Analytics and HubSpot to optimize ROI and identify growth opportunities.
- Lead, mentor, and develop a team of marketing professionals, fostering a culture of creativity and continuous improvement.
- Collaborate with product and sales teams to ensure marketing collateral accurately reflects product features and market needs.
Qualifications
- 5+ years of experience in digital marketing, communications, or a related field, with at least 2 years in a leadership or management capacity.
- Proven track record of managing successful multi-channel campaigns and growing brand awareness.
- Strong writing and editing skills with the ability to produce high-quality content for diverse audiences.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and SEO best practices.
- Experience working in a fast-paced, tech-driven environment in New York or a comparable major market.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.