Job Description
Lumina Global is a forward-thinking agency dedicated to crafting impactful narratives for world-class brands. We are looking for a visionary Senior Digital Marketing & Communications Manager to lead our marketing initiatives and amplify our voice in the digital landscape. This role requires a strategic thinker with a flair for storytelling and a data-driven approach to growth.
Why Join Us?
We offer a dynamic environment where creativity meets analytics, competitive benefits, and the opportunity to shape the future of our brand.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives and brand vision.
- Oversee the creation and distribution of high-quality content across web, social media, email, and PR channels.
- Manage brand identity, tone of voice, and messaging consistency globally.
- Lead SEO and SEM initiatives to drive organic traffic and improve search rankings.
- Analyze campaign performance data to optimize ROI and inform future strategies.
- Collaborate with cross-functional teams to ensure cohesive messaging.
Qualifications
- 5+ years of experience in digital marketing, communications, or a related field.
- Proven track record of managing successful marketing campaigns in a fast-paced environment.
- Strong understanding of analytics tools (Google Analytics, HubSpot, etc.) and SEO principles.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in CMS platforms (e.g., WordPress, Contentful) and marketing automation software.
- Experience in B2B or SaaS marketing environments preferred.