Job Description
About Lumina Creative
We are a forward-thinking agency dedicated to transforming brands through digital innovation. We are looking for a visionary Senior Digital Designer & Art Director to lead our creative studio in New York. In this role, you will bridge the gap between strategic thinking and pixel-perfect execution, ensuring our client’s visual narrative resonates deeply with their audience.
The Role
You will be the creative force behind our most ambitious campaigns. We need someone who doesn't just design, but architects experiences. You will collaborate closely with copywriters, developers, and strategists to deliver cohesive brand identities that stand out in a crowded digital landscape.
Responsibilities
- Lead the end-to-end design process, from concept and mood boarding to final asset production, for high-profile clients across various industries.
- Develop and maintain a strong visual identity system, including logo design, typography, color palettes, and brand guidelines.
- Mentor and guide junior designers and interns, fostering a collaborative and high-performance creative environment.
- Present creative concepts and design work to stakeholders and clients with confidence and clarity.
- Stay ahead of design trends, emerging technologies (like AI tools), and industry best practices to keep our work fresh and relevant.
- Ensure all digital assets are optimized for web performance and mobile responsiveness.
Qualifications
- A robust, professional portfolio demonstrating expertise in digital design, branding, and typography.
- Minimum of 5 years of professional experience in a creative agency or in-house design role.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Strong understanding of user experience (UX) principles and mobile-first design methodologies.
- Excellent communication skills, with the ability to articulate design decisions to non-designers.
- Bachelor’s degree in Graphic Design, Fine Arts, or a related field is preferred.