Job Description
Welcome to Lumina Media, where creativity meets strategy. We are currently seeking a visionary Senior Digital Content Strategist to join our award-winning team in the heart of London. In this pivotal role, you will be the architect behind our brand narratives, driving engagement and conversion through compelling storytelling across all digital touchpoints.
If you are passionate about the intersection of art and commerce, possess a sharp analytical mind, and have a knack for crafting content that resonates, we want to hear from you.
Responsibilities
- Strategic Leadership: Develop and execute comprehensive content strategies that align with Lumina Media’s brand voice and business objectives.
- Team Management: Mentor and lead a squad of copywriters, designers, and editors, ensuring the highest standards of quality and creativity.
- Performance Analysis: Monitor key performance indicators (KPIs) and SEO metrics to refine content strategies and maximize ROI.
- Content Ecosystem: Oversee the editorial calendar and manage the end-to-end content lifecycle from ideation to distribution.
- Cross-Functional Collaboration: Work closely with product, sales, and marketing teams to integrate content seamlessly into broader campaigns.
Qualifications
- Experience: Minimum of 5 years in digital marketing, content strategy, or communications within a creative agency or high-growth environment.
- Portfolio: A robust portfolio demonstrating exceptional writing, visual storytelling, and strategic thinking.
- Technical Proficiency: Deep understanding of SEO best practices, CMS platforms (WordPress, Drupal), and analytics tools (Google Analytics, Adobe Analytics).
- Leadership: Proven ability to lead diverse teams and manage complex projects under tight deadlines.
- Education: Bachelor’s degree in Marketing, Communications, English, or a related field.