Job Description
Join Lumina Creative Studios, an award-winning digital-first media company, as we redefine storytelling in the digital age. We're seeking a visionary Senior Digital Content Strategist to lead our content ecosystem across platforms. This role merges artistry with analytics to craft compelling narratives that captivate global audiences and drive measurable brand growth. You'll collaborate with cross-functional teams to transform complex ideas into cohesive digital experiences while staying ahead of emerging media trends.
Responsibilities
- Develop and execute omnichannel content strategies aligned with brand objectives and audience insights
- Lead creative ideation for video, social, and interactive campaigns from concept to launch
- Analyze performance metrics to optimize content ROI and audience engagement
- Manage a team of content creators and external creative partners
- Stay current with digital media innovations and platform algorithm changes
- Present strategy recommendations to executive stakeholders
Qualifications
- 5+ years in digital content strategy with proven portfolio in media/communications
- Expertise in content management systems (CMS) and marketing automation tools
- Strong data analysis skills with proficiency in Google Analytics and social insights
- Experience managing cross-functional creative teams and budgets
- Deep understanding of SEO/SEM principles and platform algorithms
- BA/BS in Marketing, Communications, or related field