Job Description
Are you a visionary storyteller who understands the nuances of digital media and brand voice? Lumina Creative Group is seeking a dynamic Senior Digital Content Strategist to lead our creative narratives in the heart of New York City.
In this role, you will bridge the gap between artistic vision and commercial goals, crafting compelling narratives that resonate with diverse audiences. You will have the autonomy to shape our editorial direction while collaborating with world-class designers and marketers.
Why Join Us?
We are an award-winning agency dedicated to pushing the boundaries of digital storytelling. We offer a competitive benefits package, a collaborative culture, and the opportunity to work on high-profile projects for global brands.
Responsibilities
- Develop and execute comprehensive content strategies that align with client objectives and brand identity.
- Craft high-impact copy for digital platforms, including websites, social media, email campaigns, and press releases.
- Collaborate closely with the design team to ensure visual assets complement the written narrative.
- Optimize all content for SEO, ensuring maximum visibility and organic reach.
- Analyze content performance metrics to refine strategies and improve engagement rates.
- Manage the editorial calendar and oversee the content production workflow.
- Conduct audience research to identify trends and opportunities for growth.
Qualifications
- 5+ years of experience in digital marketing, content strategy, or communications.
- Proven track record of increasing engagement and conversion rates through content.
- Strong portfolio demonstrating exceptional writing, editing, and storytelling skills.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and CMS platforms (e.g., WordPress, HubSpot).
- Experience with Adobe Creative Suite or equivalent design tools.
- Ability to work in a fast-paced, deadline-driven environment with multiple stakeholders.
- Bachelor’s degree in Communications, Marketing, English, or a related field.