Job Description
Join Lumina Creative Collective, an award-winning digital agency shaping the future of brand storytelling. We're seeking a visionary Senior Digital Content Strategist to lead innovative campaigns for Fortune 500 clients in the arts, entertainment, and luxury sectors. This hybrid role blends creative direction with data-driven insights to craft compelling narratives that captivate global audiences.
Our ideal candidate thrives at the intersection of artistic vision and analytical precision, transforming complex brand identities into immersive digital experiences. You'll collaborate with cross-functional teams across New York's vibrant creative ecosystem while shaping the next generation of content excellence.
Responsibilities
- Develop and execute multi-platform content strategies across social, video, and emerging channels
- Lead creative direction for high-impact campaigns including AR/VR experiences and interactive installations
- Analyze audience data to optimize content performance and drive engagement metrics
- Mentor junior creatives while fostering a culture of innovation and experimentation
- Manage $500K+ content budgets with ROI-focused resource allocation
- Collaborate with CMOs at premier cultural institutions to define digital narratives
Qualifications
- 8+ years in digital content strategy with portfolio demonstrating luxury/arts sector experience
- Mastery of Adobe Creative Suite, Figma, and analytics platforms (Google Analytics, Sprout Social)
- Proven success scaling content campaigns with 1M+ audience reach
- Advanced understanding of SEO/SEM principles for visual content
- Certification in digital marketing (e.g., HubSpot, Google Analytics)
- Experience managing remote creative teams across global timezones
- Portfolio showcasing award-winning campaigns with measurable KPIs