Job Description
Are you a master of the written word with a passion for transforming complex technical concepts into compelling, high-conversion narratives? Lumina Digital Agency is seeking a Senior Content Writer to join our elite creative team in Austin. We don't just write articles; we build authority. In this role, you will be the architectural voice for some of the world's most innovative B2B SaaS and Fintech brands.
You will thrive here if you possess a strategic mindset, an obsession with SEO performance, and the ability to pivot between thought-leadership whitepapers and punchy, engagement-driven social copy. We offer a culture of radical autonomy, premium benefits, and the opportunity to influence the content strategy of industry leaders.
Responsibilities
- Architect and execute high-impact content strategies that align with client business goals and SEO benchmarks.
- Produce long-form, data-driven editorial content including whitepapers, case studies, and deep-dive blog posts.
- Conduct exhaustive primary and secondary research to ensure industry-leading accuracy and authority.
- Collaborate with SEO specialists to perform keyword gap analysis and optimize on-page elements.
- Maintain and evolve brand voice guidelines across multiple high-profile client accounts.
- Analyze content performance metrics via GA4 and SEMrush to iterate and improve ROI.
- Mentor junior writers and provide high-level editorial oversight for all outbound deliverables.
Qualifications
- Minimum of 4+ years of professional content writing experience, preferably in a B2B SaaS or agency environment.
- Proven portfolio showcasing the ability to write for executive-level audiences (C-Suite).
- Expert-level proficiency with SEO tools such as Ahrefs, SEMrush, or SurferSEO.
- Exceptional command of English grammar, syntax, and creative storytelling techniques.
- Ability to translate complex technical specifications into benefit-driven marketing copy.
- Strong project management skills with the ability to handle multiple high-priority deadlines simultaneously.
- Bachelor’s degree in Journalism, English, Communications, or a related field.