Job Description
Join our award-winning content team at Nexus Digital Marketing, where creativity meets strategy. We're seeking a Senior Content Writer to craft compelling narratives that drive brand awareness and customer engagement. You'll collaborate with cross-functional teams to transform complex ideas into digestible, high-impact content across digital platforms. Our Austin-based startup culture values innovation and offers competitive benefits, flexible work arrangements, and opportunities for professional growth in a fast-paced digital landscape.
Responsibilities
- Develop and execute content strategies across blogs, whitepapers, email campaigns, and social media
- Optimize content for SEO and conversion rate metrics using data-driven insights
- Collaborate with designers to create visually engaging infographics and multimedia content
- Conduct audience research to identify content gaps and emerging trends
- Manage content calendars and ensure timely delivery of high-quality deliverables
- Analyze performance metrics and refine content strategies based on KPIs
- Mentor junior writers and maintain brand voice consistency
Qualifications
- Bachelor's degree in Communications, Marketing, or related field
- 5+ years of professional writing experience with proven portfolio
- Expertise in SEO best practices and content optimization tools
- Strong analytical skills with experience in A/B testing and performance metrics
- Proficiency with CMS platforms (WordPress, HubSpot) and marketing automation
- Exceptional storytelling ability across diverse formats and audiences
- Certification in content marketing or SEO preferred