Job Description
Join InnovateTech Solutions as a Senior Content Writer and shape our brand narrative in the heart of Austin's tech scene. We're seeking a creative storyteller to craft compelling content that drives engagement, educates audiences, and accelerates our growth trajectory. As a key member of our marketing team, you'll collaborate with product designers, engineers, and strategists to deliver high-impact content across digital platforms. Enjoy competitive benefits, flexible work arrangements, and the opportunity to influence a rapidly scaling SaaS company.
Responsibilities
- Develop and execute content strategies aligned with business goals and SEO best practices
- Produce high-quality blog posts, whitepapers, case studies, and email campaigns
- Optimize content for conversion and user engagement across web, social, and paid channels
- Collaborate with design teams to create visually compelling infographics and multimedia assets
- Conduct audience research and competitive analysis to inform content direction
- Manage content calendars and ensure timely delivery across all platforms
- Analyze performance metrics and refine strategies based on data insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of professional content writing experience in B2B SaaS
- Proven expertise in SEO optimization and keyword research tools
- Portfolio demonstrating versatility across long-form and short-form content
- Strong analytical skills with experience using Google Analytics and SEMrush
- Exceptional storytelling ability with a knack for simplifying complex topics
- Proficiency in CMS platforms (e.g., WordPress, HubSpot) and collaboration tools
- Ability to thrive in fast-paced environments with competing priorities