Job Description
Are you a visionary storyteller ready to shape the future of digital communication?
Vanguard Media is seeking a dynamic and strategic Senior Content Strategist to join our elite creative team in the heart of New York City. In this pivotal role, you will bridge the gap between high-level brand strategy and compelling creative execution, driving engagement across all digital touchpoints.
We are not just looking for a writer; we are looking for a strategic architect who understands the nuances of modern media, user psychology, and SEO.
Why Vanguard Media?
- Work with Fortune 500 clients on world-class campaigns.
- Collaborate in a high-energy, award-winning studio environment.
- Competitive benefits package including health, dental, and 401(k) matching.
If you are ready to elevate brands and captivate audiences, we want to hear from you.
Responsibilities
- Strategic Leadership: Develop and execute comprehensive content strategies that align with business goals and drive brand growth.
- Editorial Direction: Define and maintain the brand's voice, tone, and narrative across all channels, ensuring consistency and authenticity.
- Content Creation: Oversee the production of high-quality copy, including web content, white papers, blog posts, and press releases.
- SEO & Analytics: Optimize content for search engines while measuring performance to refine strategies based on data-driven insights.
- Team Collaboration: Partner with designers, video editors, and account managers to ensure cohesive and impactful campaigns.
- Crisis Communication: Manage internal and external communications during high-stakes projects or PR events.
Qualifications
- Experience: 5+ years of experience in content strategy, communications, or copywriting, preferably within an agency or in-house marketing environment.
- Portfolio: A robust portfolio demonstrating strong writing skills, strategic thinking, and brand development.
- SEO Expertise: Deep understanding of SEO best practices, keyword research, and analytics tools (e.g., Google Analytics, SEMrush).
- Communication: Exceptional verbal and written communication skills with the ability to adapt tone for diverse audiences.
- Technical Skills: Proficiency in content management systems (CMS) such as WordPress or Contentful.
- Education: Bachelor’s degree in Communications, Marketing, English, or a related field.