Job Description
Are you a master storyteller with a data-driven mindset? Vantage Growth Labs is seeking a visionary Senior Content Marketing Manager to lead our brand narrative and drive organic growth. In this pivotal role, you will define our content strategy, oversee high-impact campaigns, and lead a creative team to scale our influence in the SaaS market.
We are looking for an expert who understands that content isn't just about traffic—it's about building trust and converting high-intent audiences.
Responsibilities
- Develop and execute a comprehensive content marketing strategy that aligns with aggressive growth targets.
- Manage the end-to-end editorial calendar, ensuring a consistent brand voice across all channels.
- Collaborate with SEO and Product teams to optimize content for search intent and conversion.
- Analyze performance metrics using GA4, SEMrush, and Salesforce to iterate on high-performing assets.
- Lead and mentor a team of content creators, freelancers, and designers to produce premium assets.
- Drive thought leadership initiatives, including white papers, webinars, and keynote speaking opportunities.
Qualifications
- 6+ years of professional experience in content marketing, preferably within the B2B SaaS space.
- Exceptional writing, editing, and storytelling skills with a portfolio of high-performing assets.
- Proven track record of managing SEO-focused content campaigns that resulted in measurable lead generation.
- Deep proficiency in modern marketing tech stacks including Hubspot, SEMrush, and Google Analytics.
- Strategic mindset with the ability to translate complex technical concepts into accessible, engaging narratives.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.