Job Description
Are you a master storyteller with a data-driven mindset? Vantage Growth Media is seeking a Senior Content Marketing Manager to lead our strategic content initiatives in the heart of New York City. You will be responsible for shaping our brand voice, driving organic growth, and building high-authority thought leadership assets for our enterprise clients.
We offer a collaborative, fast-paced environment where creativity meets analytics. If you are passionate about building scalable content engines and thrive in a hybrid office setting, we want to meet you.
Responsibilities
- Develop and execute comprehensive content strategies that align with SEO objectives and brand positioning.
- Manage the end-to-end editorial calendar, ensuring high-quality output across blogs, whitepapers, and webinars.
- Analyze content performance metrics to refine distribution strategies and improve audience engagement.
- Collaborate with cross-functional teams, including product, sales, and design, to ensure brand consistency.
- Mentor junior writers and manage external agency contributors to scale content production.
- Conduct keyword research and competitive gap analysis to identify high-intent content opportunities.
- Optimize existing evergreen content to maintain search visibility and drive conversion rates.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, specifically within the B2B or SaaS sectors.
- Deep understanding of SEO best practices, search intent mapping, and content auditing tools (e.g., Ahrefs, SEMrush).
- Exceptional copywriting and editorial skills with a portfolio demonstrating versatile brand voices.
- Proven track record of managing complex projects and cross-departmental stakeholders.
- Proficiency in CMS platforms (WordPress) and marketing automation software (HubSpot).
- Strong analytical mindset with the ability to translate complex data into actionable insights.