Job Description
Are you a master storyteller with a data-driven mindset? Vantage Growth Labs is seeking a visionary Senior Content Marketing Manager to spearhead our brand voice and scale our content engine. You will play a pivotal role in shaping how our audience interacts with our suite of SaaS solutions, driving engagement through high-impact, authority-building narratives.
We offer a flexible, hybrid work environment, competitive equity, and the opportunity to work alongside world-class marketing talent.
Responsibilities
- Develop and execute a comprehensive multi-channel content strategy aligned with business growth objectives.
- Lead the end-to-end production of long-form articles, whitepapers, case studies, and video scripts.
- Analyze content performance metrics to refine distribution tactics and maximize ROI.
- Manage an internal team of writers and external agency partners to maintain brand consistency.
- Collaborate with the SEO team to identify high-intent keywords and optimize existing content pillars.
- Oversee the editorial calendar, ensuring timely delivery across blog, social, and email channels.
- Implement advanced storytelling techniques to drive lead conversion and customer retention.
Qualifications
- 5+ years of experience in B2B content marketing, preferably within the SaaS industry.
- Expertise in SEO tools (Ahrefs, SEMrush) and content management systems (WordPress, HubSpot).
- Proven ability to translate complex technical concepts into accessible, engaging copy.
- Strong analytical skills with experience in Google Analytics 4 and marketing automation platforms.
- Exceptional project management skills and the ability to juggle multiple high-priority initiatives.
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- A portfolio demonstrating high-performing content campaigns and clear business impact.