Job Description
Join Vibrant Media Group as our Senior Brand Communications Manager and lead transformative marketing initiatives that shape our global brand identity. We're seeking a strategic storyteller to craft compelling narratives across digital, traditional, and emerging channels. This role requires a blend of creative vision and analytical rigor to drive measurable brand growth in our dynamic tech ecosystem.
Responsibilities
- Develop integrated marketing campaigns spanning content creation, social media, and PR initiatives
- Lead cross-functional teams to execute brand launches and rebranding projects
- Analyze market trends and consumer insights to inform strategic communications plans
- Manage $2M+ annual communications budget with ROI-driven optimization
- Oversee crisis communication protocols and media relationship management
- Collaborate with product teams to align messaging with business objectives
Qualifications
- 8+ years in brand communications with 3+ years in leadership roles
- Proven track record of managing multi-channel campaigns in B2B tech
- Expertise in digital analytics tools (Google Analytics, Adobe Analytics)
- Strong portfolio demonstrating brand transformation success
- Advanced degree in Marketing, Communications, or related field
- Certification in Google Analytics or Hootsuite preferred