Job Description
Are you a visionary marketing leader capable of scaling brand presence and driving exponential user growth? Zenith Digital Group is seeking a dynamic Director of Growth Marketing to lead our high-octane customer acquisition and retention strategies in New York City.
As the Director of Growth Marketing, you will own the full marketing funnel, from brand awareness to conversion and long-term customer loyalty. You will lead a multidisciplinary team of specialists across paid media, SEO, content marketing, and conversion rate optimization (CRO) to hit aggressive growth targets. If you thrive in data-driven environments and have a passion for modern storytelling, this is your opportunity to make a massive impact.
Responsibilities
- Design, execute, and optimize multi-channel growth strategies across paid social, search, programmatic, and affiliate networks.
- Lead, mentor, and scale a high-performing team of digital marketing managers, content creators, and SEO specialists.
- Establish, monitor, and report on key performance indicators (KPIs) including CAC, LTV, ROAS, and retention rates.
- Collaborate with product and engineering teams to build seamless user journeys and drive high-impact Conversion Rate Optimization (CRO) initiatives.
- Manage the multi-million dollar marketing budget dynamically to maximize ROI and scale acquisition efforts profitably.
- Leverage advanced marketing analytics and attribution modeling to uncover deep customer insights and market opportunities.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related quantitative field.
- 7+ years of progressive experience in growth marketing, performance marketing, or demand generation.
- Proven track record of managing marketing budgets of $2M+ annually with demonstrated positive ROI.
- Deep expertise with advanced analytics suites (Google Analytics, Mixpanel, Tableau) and modern ad tech stacks.
- Exceptional leadership skills with a history of building, scaling, and inspiring cross-functional teams.
- Strong analytical mindset coupled with a creative vision for brand building and cohesive narrative development.