Job Description
Are you a visionary storyteller with a passion for building iconic brands? Luminary Digital is seeking a high-impact Director of Brand Strategy & Communications to define the narrative of our next growth phase. In this leadership role, you will bridge the gap between creative storytelling and data-driven performance, shaping how the world perceives our innovative tech solutions.
You will lead a multidisciplinary team, overseeing global brand positioning, public relations, and high-level communications strategy. We are looking for an expert who thrives at the intersection of cultural trends and business intelligence.
Responsibilities
- Develop and execute a cohesive global brand strategy that drives market leadership and emotional resonance.
- Lead high-stakes public relations initiatives and crisis communications to safeguard brand reputation.
- Partner with product and marketing leads to ensure consistent messaging across all digital and offline channels.
- Design and oversee integrated content marketing calendars that engage high-intent B2B audiences.
- Manage the brand identity, visual language, and tone of voice across all regional touchpoints.
- Analyze brand performance metrics to iterate on messaging, increasing market share and brand sentiment.
- Mentor and scale a high-performing team of copywriters, designers, and PR specialists.
Qualifications
- 10+ years of experience in Brand Strategy, Corporate Communications, or Integrated Marketing at a leading agency or tech enterprise.
- Proven track record of launching successful global brand campaigns that resulted in measurable growth.
- Exceptional command of the English language with a flair for narrative-driven copywriting.
- Expertise in media relations, crisis management, and stakeholder engagement.
- Strong analytical mindset; proficiency in utilizing brand equity tracking tools and performance analytics.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; MBA is a plus.
- Demonstrated ability to influence C-suite stakeholders and manage large-scale budgets.