Job Description
Are you a results-driven Digital Marketing Specialist ready to make an impact?
Meridian Digital Solutions is seeking a creative and analytical professional to join our high-performing marketing team. In this pivotal role, you will drive organic growth, optimize our digital presence, and craft compelling content strategies that resonate with our global audience. If you are passionate about data-driven decisions and creative storytelling, we want to hear from you.
Why Join Us?
- Work with cutting-edge tools and technologies.
- Competitive salary and comprehensive benefits package.
- Flexible working environment in the heart of London.
Responsibilities
- SEO Strategy & Execution: Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive inbound traffic.
- Content Management: Oversee the creation, editing, and distribution of high-quality content across blogs, landing pages, and social media channels.
- Performance Analysis: Monitor key performance indicators (KPIs) using Google Analytics 4 and other analytics tools to measure campaign success and identify optimization opportunities.
- Keyword Research: Conduct in-depth keyword research to identify high-value search terms and competitor strategies.
- Campaign Management: Assist in the planning and execution of paid media campaigns (PPC) and email marketing initiatives to support broader marketing goals.
- Technical SEO: Collaborate with the web development team to ensure site structure, speed, and schema markup are optimized for search engines.
Qualifications
- Experience: 2-4 years of proven experience in Digital Marketing, specifically focusing on SEO and Content Marketing.
- Technical Skills: Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog. Experience with Google Analytics 4 and Tag Manager is essential.
- Writing Ability: Exceptional copywriting and editing skills with a keen eye for grammar, tone, and style.
- Analytics: Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing tactics.
- Education: Bachelor’s degree in Marketing, Communications, English, or a related field.
- Tools: Familiarity with CMS platforms (WordPress, Drupal) and email marketing software (Mailchimp, HubSpot).