Job Description
Join Nexus Digital Agency as a Digital Marketing Specialist and become the architect of transformative online campaigns. We're seeking a data-driven innovator to craft compelling digital experiences that captivate audiences and accelerate brand growth. In this pivotal role, you'll leverage cutting-edge tools and strategies to position our clients at the forefront of their industries.
Our Austin-based team thrives on creativity and analytical rigor. You'll collaborate with award-winning designers, developers, and strategists to execute end-to-end digital initiatives—from SEO optimization to viral social media campaigns. If you're passionate about turning data into actionable insights and building brands that resonate, this is your moment to shine.
Responsibilities
- Develop and execute multi-channel digital marketing strategies encompassing SEO, SEM, PPC, and social media
- Analyze campaign performance using Google Analytics, SEMrush, and other marketing automation platforms
- Create compelling content that drives engagement across digital platforms (blogs, social, email)
- Optimize conversion funnels through A/B testing and user behavior analysis
- Manage digital advertising budgets with a focus on ROI maximization
- Generate comprehensive performance reports and strategic recommendations
- Stay ahead of digital trends and algorithm updates to maintain competitive advantage
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience)
- Proven expertise in SEO/SEM tools (Google Analytics, Ahrefs, Moz)
- Advanced proficiency in social media advertising (Meta Ads, LinkedIn Ads, TikTok)
- Strong copywriting and content creation skills across digital channels
- Certification in Google Ads, Google Analytics, or HubSpot preferred
- Experience with marketing automation platforms (Marketo, HubSpot)
- Ability to translate complex data into actionable business insights
- Portfolio demonstrating successful digital campaign results