Job Description
Join our award-winning marketing team at Nexus Digital Solutions, where innovation meets impact. We're seeking a dynamic Digital Marketing Specialist to drive our brand's online presence and accelerate customer acquisition. In this pivotal role, you'll craft data-driven campaigns across multiple channels, analyze performance metrics, and optimize conversion funnels. Our ideal candidate thrives in fast-paced environments and possesses a passion for emerging digital trends. You'll collaborate with cross-functional teams to deliver measurable ROI and elevate our market position. This hybrid position offers competitive benefits, professional development opportunities, and a culture that celebrates creativity and results.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email)
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics
- Optimize conversion funnels and landing pages for maximum ROI
- Manage paid advertising budgets across Google Ads and social platforms
- Conduct A/B testing and market research to refine strategies
- Collaborate with content team to create compelling digital assets
- Generate monthly performance reports with actionable insights
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience
- Expertise in Google Analytics, Google Ads, and Facebook Ads Manager
- Proven track record of managing PPC budgets $50K+
- Strong analytical skills with data-driven decision making
- Experience with marketing automation tools (HubSpot/Mailchimp)
- Proficiency in SEO/SEM best practices and content marketing
- Excellent written communication and presentation skills