Job Description
Join Nexus Digital's award-winning marketing team as we redefine digital engagement strategies for Fortune 500 clients. We seek a visionary Digital Marketing Specialist to architect data-driven campaigns that blend creativity with analytics in Austin's vibrant tech ecosystem.
As a key growth driver, you'll leverage cutting-edge tools to transform complex datasets into actionable marketing strategies. Our collaborative culture thrives on innovation, offering competitive benefits and opportunities to shape the future of digital marketing.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, social media, and email marketing
- Optimize conversion funnels using A/B testing and behavioral analytics tools
- Manage paid advertising budgets across Google Ads, Meta, and programmatic platforms
- Create data-driven content strategies aligned with SEO best practices and audience personas
- Track KPIs using Google Analytics 4 and marketing automation platforms
- Collaborate with UX designers to enhance landing page performance
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on experience in digital marketing with proven ROI results
- Advanced certification in Google Analytics and Google Ads
- Proficiency in marketing automation tools (HubSpot/Marketo) and SEO platforms (SEMrush/Ahrefs)
- Strong analytical skills with ability to translate data into strategic recommendations
- Experience managing PPC budgets exceeding $50,000/month
- Portfolio showcasing successful campaign implementations and growth metrics