Job Description
Join Nexus Digital Agency's dynamic marketing team and drive digital transformation for top-tier clients. We're seeking a creative and data-driven Digital Marketing Specialist to architect and execute multi-channel campaigns that captivate audiences and deliver measurable ROI. In this role, you'll leverage cutting-edge tools and analytics to optimize performance across digital touchpoints while staying ahead of emerging trends in the ever-evolving digital landscape.
Responsibilities
- Develop and implement end-to-end digital marketing strategies across SEO, SEM, social media, and email channels
- Manage paid advertising campaigns (Google Ads, Meta Ads) with continuous A/B testing and optimization
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Create compelling content assets (blogs, videos, infographics) aligned with brand voice and SEO best practices
- Collaborate with design and development teams to ensure seamless campaign execution and landing page optimization
- Generate monthly performance reports with actionable insights for stakeholders
- Stay current with digital marketing trends and algorithm updates to maintain competitive advantage
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on experience in digital marketing with proven campaign success
- Advanced proficiency in Google Ads, Google Analytics, and social media advertising platforms
- Strong analytical skills with experience in data-driven decision making and ROI optimization
- Expertise in SEO/SEM techniques, keyword research, and content marketing
- Familiarity with marketing automation tools (HubSpot, Marketo) and CRM systems
- Exceptional written communication skills with ability to craft compelling narratives
- Certifications in Google Ads, Analytics, or HubSpot preferred