Job Description
Join our dynamic team at GrowthWave Media, an award-winning digital marketing agency transforming brands through data-driven strategies. We're seeking a passionate Digital Marketing Specialist to architect and execute cutting-edge campaigns that deliver measurable ROI. Collaborate with creative teams to craft compelling narratives across digital channels while leveraging analytics to optimize performance. This hybrid role offers flexibility to work from our vibrant Austin office or remotely within Texas.
Responsibilities
- Develop and implement multi-channel digital marketing campaigns (SEO, SEM, email, social)
- Optimize conversion funnels and analyze performance metrics using Google Analytics
- Manage paid advertising budgets across Google Ads and social platforms
- Create data-driven content strategies aligned with SEO best practices
- Conduct A/B testing for landing pages and email campaigns
- Generate monthly performance reports with actionable insights
- Collaborate with sales team to align marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years proven experience in digital marketing
- Google Analytics and Google Ads certifications required
- Proficiency in marketing automation tools (HubSpot/Mailchimp)
- Advanced knowledge of SEO/SEM principles and tools
- Strong analytical skills with ability to interpret complex data
- Experience managing PPC budgets of $50k+