Job Description
Join Nexus Digital Agency, a trailblazer in transforming brands through cutting-edge digital strategies. As a Digital Marketing Specialist, you'll architect and execute data-driven campaigns that captivate audiences and accelerate growth in Austin's dynamic tech scene. We're seeking a visionary who thrives at the intersection of creativity and analytics to elevate our clients' digital footprints.
Responsibilities
- Develop and implement multi-channel digital marketing campaigns across SEO, SEM, email, and social media
- Analyze campaign performance using Google Analytics, HubSpot, and A/B testing tools
- Optimize conversion funnels and landing pages for maximum ROI
- Manage PPC budgets exceeding $100K monthly across Google Ads and Meta Ads
- Generate actionable insights from market trends and competitor analysis
- Collaborate with design teams to create compelling visual assets
- Present monthly performance reports to key stakeholders
Qualifications
- 3+ years of hands-on digital marketing experience with proven ROI results
- Expertise in SEO/SEM tools (Ahrefs, SEMrush, Google Ads)
- Certification in Google Analytics and/or Meta Blueprint
- Proficiency in marketing automation platforms (HubSpot/Marketo)
- Strong analytical skills with data visualization capabilities
- Bachelor's degree in Marketing, Communications, or related field
- Portfolio demonstrating successful campaign implementations