Job Description
Join our dynamic team at GrowthForge Digital, a leading digital marketing agency revolutionizing brand growth through innovative strategies. We're seeking a passionate Digital Marketing Specialist to drive measurable results for our diverse portfolio of tech and e-commerce clients. This hybrid role combines creative storytelling with data-driven execution in Austin's vibrant tech ecosystem.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze performance metrics using Google Analytics, SEMrush, and marketing automation tools to optimize ROI
- Create compelling content (blogs, videos, email sequences) aligned with brand voice and conversion goals
- Manage paid advertising budgets across Google Ads and Meta Ads platforms, ensuring CPA targets are met
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design and development teams to ensure campaign asset quality and technical SEO compliance
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven campaign success metrics
- Expertise in SEO/SEM best practices, including keyword research and technical SEO audits
- Proficiency in marketing automation platforms (HubSpot, Marketo) and CRM systems
- Strong analytical skills with ability to translate data into actionable strategies
- Certifications in Google Ads, Analytics, or HubSpot preferred
- Portfolio demonstrating successful campaign implementations and growth results