Job Description
Join Nexus Growth Partners as a Digital Marketing Specialist and become the architect of our clients' digital success stories. We're seeking a data-driven innovator to craft and execute cutting-edge campaigns that transform brands into market leaders. In this role, you'll leverage emerging technologies and consumer insights to drive measurable ROI across digital channels.
Our ideal candidate thrives in fast-paced environments, obsesses over analytics, and has a proven track record of scaling businesses through strategic digital initiatives. You'll collaborate with cross-functional teams to develop integrated marketing strategies that captivate audiences and accelerate growth.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance data using Google Analytics, Adobe Analytics, and marketing automation platforms
- Optimize conversion funnels through A/B testing and user journey mapping
- Manage paid advertising budgets across Google Ads, Meta Ads, and programmatic channels
- Create compelling content assets including blog posts, whitepapers, and video scripts
- Lead marketing automation initiatives using HubSpot/Marketo to nurture leads
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with measurable ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Expertise in SEO/SEM best practices and content marketing strategy
- Strong analytical skills with ability to translate data into actionable strategies
- Experience with marketing automation platforms (HubSpot, Marketo, or Pardot)
- Proven track record managing PPC budgets exceeding $50,000/month