Job Description
Join NexusTech Innovations, a leading digital transformation agency, as we revolutionize brand storytelling in the tech sector. We're seeking a creative Digital Marketing Specialist to drive our clients' growth through innovative online strategies. You'll lead multi-channel campaigns, optimize user journeys, and leverage data analytics to deliver measurable ROI. This hybrid role offers flexibility to work 3 days remotely while collaborating with our vibrant downtown team. Perfect for a data-driven marketer passionate about emerging tech trends.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, A/B testing, and conversion tracking to optimize KPIs
- Manage $500K+ annual ad budgets across Google Ads, Meta Ads, and LinkedIn campaigns
- Create compelling content including blog posts, video scripts, and ad copy aligned with brand voice
- Implement marketing automation workflows using HubSpot/Mailchimp to nurture leads
- Collaborate with UX designers to improve landing page conversion rates
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- 3+ years of hands-on experience in digital marketing with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Strong portfolio demonstrating successful campaign optimization (CRO, SEO, paid media)
- Certification in Google Analytics, HubSpot, or Meta Blueprint preferred
- Experience with marketing automation tools (HubSpot, Marketo, or Pardot)
- Excellent analytical skills with ability to translate data into strategic recommendations
- Bachelor's degree in Marketing, Communications, or related field