Job Description
Join Nexus Digital Group, a trailblazing digital marketing agency, as our next Digital Marketing Specialist. We're seeking a data-driven innovator to craft and execute cutting-edge campaigns that transform brands into digital leaders. In this role, you'll leverage Austin's vibrant tech ecosystem to build measurable growth strategies for Fortune 500 clients. Our collaborative culture combines creative freedom with analytical rigor, offering unparalleled opportunities to shape the future of digital engagement.
Responsibilities
- Develop and implement end-to-end digital marketing strategies across SEO, PPC, email, and social media channels
- Analyze campaign performance using Google Analytics, SEMrush, and HubSpot to optimize ROI and KPIs
- Lead content creation initiatives including blog posts, video scripts, and landing page copy
- Manage paid advertising budgets across Google Ads, Meta Ads, and LinkedIn campaigns
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design and development teams to ensure brand consistency across platforms
- Present monthly performance reports to clients with actionable insights and recommendations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven campaign resultsAdvanced proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO best practices including technical SEO and content optimization
- Experience with marketing automation tools (HubSpot, Marketo, or similar)
- Exceptional analytical skills with ability to translate data into strategic decisions
- Portfolio demonstrating successful digital campaigns and measurable outcomes
- Ability to thrive in fast-paced environment with competing priorities