Job Description
Join GrowthForge Digital, a dynamic digital-first agency revolutionizing brand growth through cutting-edge marketing solutions. We're seeking a passionate Digital Marketing Specialist to architect and execute data-driven campaigns that captivate audiences and accelerate ROI. In this pivotal role, you'll leverage emerging technologies and creative storytelling to transform our clients' digital presence.
Responsibilities
- Develop and implement multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Optimize conversion funnels using A/B testing, heatmaps, and user behavior analytics
- Manage PPC budgets across Google Ads and Meta Ads platforms with quarterly CPA reduction targets
- Produce compelling content for blogs, social media, and email newsletters that drive engagement
- Analyze campaign performance using Google Analytics 4, Looker Studio, and marketing automation tools
- Collaborate with design teams to create visually stunning assets aligned with brand guidelines
- Stay ahead of digital trends through continuous research and competitive analysis
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years proven experience in digital marketing with demonstrable ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Certification in Google Analytics, Google Ads, or HubSpot preferred
- Expertise in SEO/SEM best practices, keyword research, and technical SEO
- Strong data analysis skills with ability to translate insights into actionable strategies
- Exceptional written communication and project management capabilities
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar)