Job Description
Join Nexus Digital Agency as a Digital Marketing Specialist and lead innovative campaigns that transform brands in the digital landscape. We're seeking a strategic thinker with hands-on expertise to drive measurable growth for our diverse portfolio of tech and e-commerce clients. In this pivotal role, you'll craft data-driven strategies across SEO, paid media, and content marketing while leveraging cutting-edge analytics tools to optimize ROI. Collaborate with our creative team to develop compelling narratives and execute multi-channel campaigns that captivate audiences and accelerate business growth.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Conduct market research and competitor analysis to identify growth opportunities and emerging trends
- Manage PPC campaigns with a focus on maximizing ROI through A/B testing and audience targeting
- Create high-converting content (blogs, whitepapers, social posts) aligned with brand voice and SEO best practices
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation platforms
- Collaborate with design and development teams to ensure seamless campaign implementation
- Present monthly performance reports with actionable insights to stakeholders
Qualifications
- 3+ years of hands-on experience in digital marketing with proven campaign success
- Advanced proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools
- Strong understanding of conversion rate optimization (CRO) and marketing automation platforms
- Experience managing PPC budgets of $50,000+ with demonstrated ROI improvements
- Exceptional analytical skills with ability to translate data into actionable strategies
- Portfolio showcasing successful digital campaigns with measurable results
- Bachelor's degree in Marketing, Communications, or related field