Job Description
Join InnovateTech Solutions, a cutting-edge digital transformation firm, as we revolutionize how brands connect in the digital age. We're seeking a passionate Digital Marketing Specialist to architect and execute data-driven campaigns that captivate audiences and drive exponential growth. In this role, you'll leverage Austin's vibrant tech ecosystem to build innovative marketing strategies that set new industry standards. Our collaborative culture thrives on creativity and analytical rigor, offering you the perfect platform to elevate your career while making measurable impact.
Responsibilities
- Develop and implement multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Optimize conversion funnels using A/B testing and behavioral analytics to maximize ROI
- Manage paid advertising budgets across Google Ads, Meta Ads, and emerging platforms
- Create compelling content assets including blogs, videos, and landing pages aligned with brand voice
- Analyze performance metrics using Google Analytics 4, HubSpot, and Adobe Analytics
- Collaborate with UX designers to enhance customer journey touchpoints
- Lead quarterly marketing performance reviews with executive stakeholders
- Stay ahead of algorithm updates and industry trends through continuous learning
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 3+ years digital marketing experience
- Proven expertise in SEO/SEM tools (Ahrefs, SEMrush, Google Ads) with demonstrable ranking improvements
- Certification in Google Analytics, Meta Blueprint, or HubSpot Marketing Hub
- Strong portfolio showcasing successful campaign results and conversion rate optimization
- Advanced proficiency in marketing automation platforms (Marketo, Pardot, or ActiveCampaign)
- Data visualization skills using Tableau or Looker Studio
- Experience managing $50K+ monthly ad budgets with 15%+ ROAS
- Exceptional written communication with ability to translate complex data into actionable insights