Job Description
Join Nexus Digital Agency as a Digital Marketing Specialist and become the architect of our clients' digital success! We're seeking a data-driven innovator to craft and execute cutting-edge campaigns across PPC, SEO, and social media. You'll leverage analytics to optimize conversions, manage multi-platform budgets, and collaborate with creative teams to deliver measurable ROI. Our Austin-based team thrives on creativity and performance—be part of a culture where your ideas drive tangible growth.
Responsibilities
- Develop and implement data-driven digital marketing strategies across Google Ads, Meta Ads, and LinkedIn
- Optimize SEO performance through keyword research, content audits, and technical SEO
- Analyze campaign metrics (CTR, CPA, ROAS) using Google Analytics and Adobe Analytics
- Manage paid media budgets ($50K+) and allocate resources across channels
- Lead A/B testing for landing pages and email campaigns
- Collaborate with design teams to create compelling ad creatives
- Generate monthly performance reports with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years hands-on experience with Google Ads, Meta Business Suite, and Google Analytics
- Proven expertise in SEO tools (SEMrush, Ahrefs) and technical SEO audits
- Strong analytical skills with experience in conversion rate optimization
- Certification in Google Ads, Meta Blueprint, or HubSpot preferred
- Proficiency in HTML/CSS for landing page adjustments
- Exceptional written and verbal communication skills