Job Description
Join InnovateTech Solutions as a Digital Marketing Specialist and lead transformative campaigns in the heart of Silicon Valley. We're seeking a data-driven innovator to amplify our brand presence across digital channels and drive measurable growth. You'll collaborate with cross-functional teams to craft compelling narratives that resonate with tech-savvy audiences while optimizing every touchpoint for maximum impact.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO/SEM, social media, email, and content marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Manage paid advertising budgets across Google Ads, Meta Ads, and LinkedIn with ROAS optimization
- Create engaging content for blogs, social media, and email newsletters aligned with brand voice
- Implement A/B testing frameworks to continuously improve conversion rates
- Collaborate with product teams to align marketing initiatives with product launches
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of proven digital marketing experience with measurable ROI results
- Expertise in SEO/SEM tools (SEMrush, Ahrefs) and Google Ads certification
- Proficiency in marketing automation platforms (HubSpot, Marketo) and CRM systems
- Advanced knowledge of Google Analytics 4 and data visualization tools (Tableau)
- Experience managing budgets $50K+ across paid channels
- Strong analytical skills with ability to translate data into strategic decisions
- Portfolio demonstrating successful digital campaigns and growth metrics