Job Description
We are seeking a visionary Digital Marketing Manager to spearhead the online growth strategy of our award-winning luxury resort nestled in the heart of Canggu, Bali. In this pivotal role, you will bridge the gap between our exceptional hospitality offerings and the global digital audience. You will be responsible for crafting compelling narratives, optimizing our digital footprint, and driving direct bookings through innovative marketing channels.
If you have a passion for storytelling, data-driven decision-making, and the ability to elevate a brand in a competitive tourism market, we want to meet you.
Responsibilities
- Develop and execute a comprehensive SEO strategy to increase organic traffic and improve search engine rankings for luxury travel keywords.
- Manage and grow the resort's presence across social media platforms (Instagram, TikTok, Facebook) to drive engagement and brand loyalty.
- Oversee the creation of high-quality, SEO-optimized content including blogs, brochures, and email newsletters.
- Analyze digital marketing metrics and KPIs using Google Analytics to optimize campaigns and maximize ROI.
- Collaborate with the PR team to secure press coverage and manage influencer partnerships.
- Optimize the resort's website user experience and conversion rates (CRO).
- Manage the monthly digital marketing budget effectively.
Qualifications
- Minimum of 4-5 years of experience in digital marketing, preferably within the hospitality or luxury tourism sector.
- Strong proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and analytics platforms.
- Proven track record of managing successful social media campaigns and content strategies.
- Excellent copywriting skills with a keen eye for detail and brand voice consistency.
- Fluent in English (both written and verbal); knowledge of Bahasa Indonesia is a plus.
- Demonstrated ability to analyze data and translate insights into actionable marketing strategies.
- Strong project management skills and the ability to work in a fast-paced, dynamic environment.