Job Description
Are you ready to elevate the digital presence of one of New York's most prestigious landmarks? The Grand Obsidian Hotel & Spa is seeking a visionary Digital Marketing Manager to lead our online brand narrative. In this pivotal role, you will bridge the gap between exceptional hospitality and cutting-edge digital strategy, ensuring we capture the attention of discerning global travelers.
We are looking for a leader who thrives in a fast-paced luxury environment and possesses a deep understanding of SEO, content marketing, and social media analytics. If you are passionate about creating seamless guest journeys and driving measurable revenue through digital channels, we want to meet you.
Responsibilities
- Strategic Oversight: Develop and execute comprehensive digital marketing strategies that align with the hotel's luxury brand identity and business objectives.
- SEO & Content: Optimize web presence for search engines, manage CMS updates, and curate high-quality, engaging content for blogs and guest portals.
- Social Media Management: Cultivate a strong social media footprint across platforms like Instagram, LinkedIn, and TikTok, engaging with the local and international community.
- Analytics & Reporting: Monitor key performance indicators (KPIs) and ROI, providing actionable insights to the General Manager to optimize marketing spend.
- Guest Engagement: Collaborate with the sales and concierge teams to enhance the guest experience through targeted email campaigns and loyalty programs.
Qualifications
- Experience: Minimum of 5 years in digital marketing, specifically within the hospitality or luxury retail sector.
- Technical Skill: Proficiency in Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and CRM software (e.g., Salesforce, HubSpot).
- Creativity: Proven track record of creating compelling visual narratives and copywriting for high-end brands.
- Education: Bachelor’s degree in Marketing, Hospitality Management, or a related field.
- Language: Fluency in English; proficiency in a second language is a plus.